We Built an AI That Audits Your Entire Marketing System. Get a free marketing audit
- May 5
- 8 min read
What if your entire marketing could be audited in 15 Minutes?
By Guerrilla Marketing Group
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Most marketing audits are a joke.
You pay someone a few thousand dollars, wait two weeks, and get back a 40-page PDF full of generic advice that could apply to any business in any industry. Half of it you already knew. The other half is too vague to act on.
We decided to build something different.
After months of development, testing, and some very honest conversations about what actually matters in marketing, we launched the **GMG C.A.S.H. Report** — a fully automated, AI-powered marketing audit that analyzes your entire online presence and delivers a detailed, scored, actionable report in under less than 1 hour.
No fluff. No filler. Just real data about what’s working, what’s broken, and exactly what to fix first.
Here’s the story of how we built it — and why we’re confident it’s unlike anything else out there.
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What Is the C.A.S.H. Report, Exactly?
C.A.S.H. stands for **Content, Audience, Sales, and Hold (Retention)** — the four pillars that determine whether a business’s marketing is actually working or just keeping them busy.
Every audit scores your business across all four areas, plus We also go a step further
• A look at your GEO and AEO visibility
• How easily AI tools like ChatGPT and Google can find and recommend you
• A glimpse at how you stack up against your competition
Plus a few extra insights you’ll see once you’re inside your report.
When you submit the form, here’s what happens over the next 10 to 15 minutes
• We analyze your website from top to bottomSearch engine optimization, AI search visibility, structure, speed, and overall health
• We review your content and activityHow often you are posting, what you are saying, and how consistent it is across platforms
• We look at your audience and visibilitySocial media presence, engagement, and how discoverable your brand is
• We break down your sales flowYour funnel, messaging, conversion points, and how leads are handled
• We check your retention sideFollow up systems, trust signals, reviews, and ways you keep people coming back
• We run technical checks in the backgroundSpeed tests, schema and structure, Google reviews, frequently asked questions, and more
• We analyze your competition so you can see how you stack up side by side
All of this is pulled together, analyzed, and turned into a clear report built around your business, your market, and where you are trying to go.
Clarity on what is working, what is not, and what to do next.
free marketing audit
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How We Made Sure the Data Was Actually Accurate
Here’s the part most people don’t talk about when they launch an AI tool: Testing whether it’s actually telling the truth.
We spent significant time cross-checking the C.A.S.H. Report against manual audits — looking at the same websites ourselves, checking the same social profiles, verifying the same SEO signals by hand — and comparing what we found to what the system found.
We also ran the same businesses through multiple AI tools including Grok to see how different systems interpreted the same data. What we found was that most AI tools either make confident-sounding guesses when data isn’t available, or they score everything as neutral when they can’t reach a data source.
We refused to do either of those things.
Every data point in the C.A.S.H. Report is labeled honestly. If we couldn’t scrape a competitor’s PageSpeed score because their site blocks Google’s Lighthouse crawler, the report says “Unavailable” — not 50 out of 100. If your Facebook data isn’t accessible without an API key, the report tells you that explicitly and explains why. If the JavaScript on your website is hiding your title tag from static crawlers but our renderer found it anyway, the report notes which method was used and flags it for your developer to fix properly.
This level of transparency is rare. We built it in on purpose because we believe you deserve to know exactly what the system knows — and what it doesn’t.
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The Four Pillars — And Why Each One Matters
C — Content (20% of your score)**
This isn’t just about whether you’re posting on social media.
The Content pillar looks at how active and up to date your content is across your channels, whether your SEO foundation is set up so search engines can find you, and whether your website has the structure to be picked up by AI tools like ChatGPT and Google.
You might be posting consistently, but if key pieces are missing behind the scenes, it can limit how visible you really are.
A — Audience (30% of your score)**
A common issue we see is businesses trying to speak to everyone, which usually means the message doesn’t land with anyone.
The Audience pillar looks at whether your content and messaging are built for a clear, defined customer. It checks if you are showing up in the right places, if your brand feels consistent, and if your message actually connects with the people you want to reach.
If your positioning feels too broad or unclear, this is where it starts to show.
S — Sales (30% of your score)**
Traffic on its own does not mean much if it is not turning into action.
The Sales pillar looks at how your website and funnel are set up to capture and convert interest. It checks for things like clear calls to action, ways to collect leads, and whether there is enough trust built in for someone to take the next step.
A lot of businesses fall short here, not because of their offer, but because their website is not really built to convert.
H — Hold / Retention (20% of your score)**
Keeping a client is often easier than finding a new one.
The Hold pillar looks at how you stay connected after the first interaction. It checks things like your email activity, follow up, referral opportunities, and whether you have a system to keep people engaged over time.
This is an area a lot of businesses overlook, but it plays a big role in long term growth.
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GEO — The Metric Nobody Is Talking About Yet
Here’s something most marketing agencies won’t tell you: **Google is no longer the only search engine that matters.**
When a financial advisor types “what’s the best marketing agency for my practice” into ChatGPT — your website either shows up in the answer or it doesn’t. When someone asks Perplexity “who does fractional CMO work for small businesses” — you’re either being cited or you’re invisible.
This is called **Generative Engine Optimization** — GEO for short — and it’s the fastest-growing blind spot in marketing right now.
We built a full GEO scoring system into the C.A.S.H. Report because we saw this coming and knew most businesses had no idea how exposed they were.
The GEO section audits six components:
SERP Visibility** — Are you showing up in traditional Google search results for your target keywords? If Google can’t find you, neither can its AI Overview feature.
On-Page SEO** — Does your website have the basic technical signals AI crawlers need to understand what you do and who you serve? Missing title tags, absent meta descriptions, and no H1 heading are automatic disqualifiers for AI citation.
Schema Markup** — This is the structured data layer that tells AI systems “this is a local business, this is their service, this is their location.” Businesses with proper JSON-LD schema are significantly more likely to appear in AI-generated answers. We check for Organization, LocalBusiness, Service, and FAQPage schema — and tell you exactly which ones are missing.
FAQ and Q&A Content** — AI tools like ChatGPT and Google AI Overviews are trained to pull answers from FAQ-style content. A dedicated FAQ page answering the exact questions your ideal client types into search engines is one of the highest-leverage things you can add to your website right now. We check whether you have it and give you the exact questions to answer based on your target market.
E-E-A-T Signals** — Experience, Expertise, Authoritativeness, and Trustworthiness. These are the signals Google and AI systems use to decide whether a source is credible enough to cite. Testimonials, case studies, credentials, media mentions, and author bios all count. If you have none of these visible on your website, AI tools will skip you in favor of someone who does.
Brand Authority** — How many social platforms are you active on? How many LinkedIn followers do you have? Are you being mentioned anywhere outside your own website? AI systems treat brand footprint as a proxy for credibility. A business with 1,000 LinkedIn followers, an active YouTube channel, and mentions on third-party sites will outrank an identical business that only exists on its own homepage.
When we tested the C.A.S.H. Report on our own website during development, our GEO score came back at 46 out of 100. That was a wake-up call. Strong SEO foundation, but almost invisible to AI tools because we lacked FAQ content, had no media mentions, and our schema wasn’t complete. We fixed it. The report will tell you exactly what to fix for your business.
The businesses that figure out GEO in the next 12 months will have a significant first-mover advantage over every competitor who waits.**
Find out your GEO score →(https://www.goguerrilla.xyz/cash-report)**
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The Competitor Comparison — Real Data, Not Guesswork
One of the most valuable parts of the C.A.S.H. Report is the competitor comparison.
Most tools give you generic benchmarks that do not really reflect your business. We wanted something more real.
You can add up to three competitors when you fill out the form. We highly recommend it.
We review their websites using the same process we use for yours so you get a true side by side view.
Here is what you will see• How you compare across key areas like content, visibility, and structure• Where you are ahead and where you are falling behind• Gaps your competitors have that you can take advantage of
Everything is run at the same time as your report, so when it arrives, you have a clear comparison built in.
It is not about guessing or industry averages. It is about seeing where you actually stand.
And just as important, it shows you where the opportunity is.
See how you stack up against your competitors →(https://www.goguerrilla.xyz/cash-report)**
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What Makes This Different From Every Other Marketing Tool
What makes this different from most marketing tools
• Real competitor comparisonYou are measured against your actual competitors, not industry averages. Add up to three and see a true side by side view across key areas.
• Built on real dataThe report is based on what is actually found, not guesses. Your numbers, your presence, your results.
• Visibility beyond traditional searchWe look at how your business shows up in search engines and in AI tools like ChatGPT and Google. What is visible, what is missing, and where you can improve.
• Clear direction, not just problemsYou get a focused 90 day plan that shows what to do first, what to fix next, and where to spend your time.
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See Where You Stand
The GMG C.A.S.H. Report is currently available at no cost for a limited time.
It gives you a clear look at where your marketing stands, where things may be falling short, and what you can do to improve it.
The form takes about five minutes to complete.Your report is delivered to your inbox within 15 to 15 minutes.
Get Your Free C.A.S.H. Report →(https://www.goguerrilla.xyz/cash-report)**
If you’ve ever wondered why your marketing feels like it’s not working — or you want to know exactly how you stack up against your competitors before spending another dollar on ads — this is the place to start.
We built this because we were tired of vague audits that don’t tell you anything useful. We think you deserve better than that.
Start Your Free Audit → (https://www.goguerrilla.xyz/cash-report)**
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Guerrilla Marketing Group is a marketing firm based in Traverse City, Michigan. We built the C.A.S.H. Report to give you a clear look at your marketing. It helps you see what is working, what is not, and where things might need attention. From there, it is up to you how far you want to take it.
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